Revitalizing Branding and Packaging

Revitalizing Branding and Packaging




Since 1946, Superior Tool® has emerged as a beacon of transformative change in the realm of plumbing tools. With the most of the tool line made proudly in the USA, the C.H. Hanson® Company along with Superior Tool knew it was time to revamp and let this brand have the proper spotlight. Since being bought by C.H. Hanson in 2020, Superior Tool has quickly grown in brand recognition within the plumbing world because of its renowned quality and patented designs. Superior Tool has embarked on a journey to revitalize their branding and packaging, setting new standards for user convenience and engagement. 


Gone are the days of mundane packaging designs that simply served as containers for products. Superior Tool has embraced a fresh perspective, recognizing the importance of aesthetics, clarity and user guidance in their packaging. 


(Examples below are of our old packaging versus our newest re-branded design)  


The centerpiece of this makeover is the integration of QR codes on our packaging. These QR codes aren't just there for show; they serve as gateways to a wealth of information and guidance on how to effectively utilize Superior Tool products. With a simple scan using a smartphone, customers are ushered into a world of instructional videos ensuring that every user can harness the full potential of their tools.





But the innovation doesn't stop there. Superior Tool's branding overhaul extends beyond mere functionality to embody a sleek and modern aesthetic. Bold typography, vibrant colors and minimalist design principles converge to create packaging that not only catches the eye but also communicates the brand's dedication to excellence.


(Below you can see we are using less plastic in the new packaging compared to our old branding designs)

Moreover, Superior Tool has leveraged this opportunity to reinforce their commitment to sustainability. The new packaging is not only visually striking but also eco-friendly, using less plastics to reduce waste and environmental impact. Additionally, this creates a tighter POG with the new dimensions, giving a better shelf hang and space to their tool line. You will also find that the package hang holes are developed for both the US and Canadian markets, meeting both country's standards on the perfect planogram placement. Most of these new packages makes the product selection easier by allowing users to touch and test fits on the shelf before making their selections. All these factors give Superior Tool the advantage of a better shelf presentation with its easier to understand icons for a more user-friendly understanding. 



Behind this transformation lies a deep understanding of customer needs and a relentless pursuit of perfection. Superior Tool has listened to the feedback of their loyal customer base, recognizing the importance of clarity and accessibility in the user experience. By embracing technology and reimagining their branding and packaging, they have reaffirmed their position as industry leaders and trailblazers in innovation.


In essence, Superior Tool's journey of reinvention serves as a testament to the power of adaptation and forward thinking in today's competitive market landscape. As they continue to push the boundaries of what's possible, one thing remains certain: Superior Tool is not just a provider of plumbing supplies; they are pioneers of progress, shaping the future of the industry one tool at a time.




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